One of the most interesting aspects of social media is that people talk about you, your company, and it’s products and service. Create useful content that will be of interest your buyers and while helping communicate your company’s message. Social media does not replace advertising but can be used to lead people into the buying process. You are what you publish, so careful thought and pre-planning is a must! Carefully think about your goals, what you are trying to accomplish and what you want your audience to believe about you. I will leave you here for the time being. Next time, we create a roadmap to tell your story and direct attention to your website.